I think it has more to do with the google scholar metadata on the page
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Biggest thing substack would need to do is offer a pdf version and include some google scholar metadata related to the page. The pdf is considered the citable record, but the metadata contains the info google scholar needs
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One of the key elements for citability is the assignment of Digital Object Identifiers (DOIs) to each article. DOIs provide a unique and permanent link to the content, making it easily citable and searchable. Consider partnering with a DOI registration agency or working towards integrating DOIs for each Substack article.
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